Commit to a 48-Hour Lead Loop
Create an if-then implementation intention for post-event lead routing and sales follow-up.
Post-event lead routing and 48-hour field follow-up Use this for a trade show, account dinner, roadshow stop, user group, or partner event where sales follow-up must happen quickly. If [event cue] happens, then by [time] I will [specific field-marketing action] for [lead/account group], and I will verify [proof of completion] with [owner]. In 2 days, check whether the trigger fired and whether the owner proof exists. After the lead scanner export syncs for a trade-show booth, route urgent-important target-account leads before the next morning sales standup. After an executive dinner ends, send each AE the conversation note and next-step owner…
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