Premortem the Regional Launch
Run a premortem that turns imagined event failure into specific prevention moves.
The launch tour A three-city launch tour is approved. Everyone is optimistic, but the first city is 14 days away and the sales invite list is still moving. The premortem makes hidden risk speak before the calendar hardens. Premortem Imagine failure -> name causes -> assign prevention The method works because people can safely identify failure paths without sounding disloyal to the plan. Optimism Looks solid, keep moving Risks become work, not vague anxiety. A premortem is only useful when imagined causes become assigned prevention moves. 01 Failure 02 Cause 03 Prevention Decision 1 You ask the team to imagine…
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