Recall when to use SBI versus GROW in field-marketing conversations.
Feedback vs prep SBI or GROW: which one fits the moment? The timing matters: SBI looks backward to learn; GROW looks forward to commit. Feedback SBI What does SBI require you to name? Coaching GROW What does GROW help the other person own? Booth feedback I was behind the laptop because I had customer work. Why are you calling that out? A rep is defensive after you name a weak booth behavior. Your SBI line I understand the customer work mattered. During the keynote break, the behavior I observed was 25 minutes behind the laptop, and the impact was missed…
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