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FIELD-MARKETING5 MIN READ

Turn a Repeat Event Into PDCA

Design a PDCA loop for a repeatable field event so the next run improves from evidence.

Austin's customer-panel roadshow looked successful, and leadership wants five more cities. The team needs to know what to preserve and what to change before scaling. PDCA for repeatable field plays: Plan, Do, Check, Act The shortcut is to copy the entire event because it felt successful. That can scale hidden waste along with the useful parts and makes the team confuse a good memory with a tested operating model. Plan Hypothesis: a customer-panel format for target manufacturing accounts will create more sales-accepted meetings than a product-led seminar. A hypothesis tells the team what it is trying to learn, not just…

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