Choose locations with a weighted decision matrix
Use weighted criteria to compare location options beyond creative preference alone.
Two locations are viable: an old theater with ideal look and severe logistics, and a municipal hall with good look and strong operational control. Weighted decision matrix: criteria -> weights -> scores -> tradeoff discussion The common trap is letting the highest creative score silently dominate all other criteria, then discovering load-in, sound, or owner constraints after the deal is emotionally locked. Choose criteria Creative fit, load-in access, sound control, parking/basecamp, cost, owner reliability, schedule flexibility. Use criteria that can change the shoot, not generic likes and dislikes. Weight criteria Creative fit 30%, schedule flexibility 20%, load-in 15%, sound 15%,…
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