FIRST IMPRESSIONS5 MIN READ
The 90-second impression stack
Use a four-layer model to plan the first 90 seconds of a professional interaction.
How a professional first impression forms in the first 90 seconds. First-impression stack Attention Are you oriented to this room? first cue Warmth Do you respect our stakes? intent Competence Can you help us move? ability Bias check What shortcuts might distort judgment? halo control what they notice first intent signal ability signal bias risk
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