Use ADKAR to identify and address the missing condition in a booking-app rollout.
Rollout stall The new booking app launched two weeks ago. Members know it exists, but front desk still handles manual bookings during rush. More reminders may not fix the actual adoption gap. ADKAR Awareness -> Desire -> Knowledge -> Ability -> Reinforcement ADKAR is useful because it diagnoses where a person is stuck in a change instead of assuming resistance is the problem. Send another reminder Only helps if awareness is the missing piece. The intervention fits the actual barrier. Do not prescribe communication when the missing condition is practice, confidence, or reinforcement. 01 Diagnose 02 Intervene 03 Fresh change…
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