Coach operators with GROW, not drive-by advice
Run a franchisee coaching conversation using Goal, Reality, Options, and Will.
The move: make the operator choose and commit. GROW is a simple coaching sequence: Goal, Reality, Options, Will. It fits franchising because influence is often stronger than direct control. A field consultant can observe, diagnose, and recommend, but the owner has to change the labor plan, retrain the manager, buy the equipment, or hold the crew accountable. Goal Define the operating target in plain terms: "closing checklist at 95% by next Friday" beats "improve standards." Reality Use observable facts. What happened, where, how often, and with what impact? Options Generate more than one path. This prevents the conversation from becoming…
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