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FRANCHISE-MANAGEMENT5 MIN READ

Sort local marketing work by RACI

Classify franchise local marketing responsibilities using RACI roles.

Drag each local marketing responsibility into the RACI bucket it best represents. Responsible Accountable Consulted Informed Franchisee drafts the list of nearby schools and community partners to contact Brand marketing gives final approval on creative before anything goes public Legal reviews a fundraising claim before the flyer is approved Field coach receives the campaign launch date so the next visit can check execution Franchisee uploads proof that the approved offer was posted in the local channel Marketing fund owner signs off that the spend meets fund rules Operations shares whether the offer can be executed during peak lunch Customer support…

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