Use Five Whys after a fraud loss without blaming the first person
Run a Five Whys analysis that identifies a controllable fraud-prevention root cause.
A weekend promo loses $63,000 to repeated new-account coupon redemption. Five Whys: drill from symptom to controllable process cause, then use Five Hows to design the fix. The common trap is stopping at the first person: the campaign owner forgot. That gives a blame answer, not a durable prevention answer. Why 1 Why did we lose $63,000? Attackers redeemed the same high-value coupon through many linked new accounts. Start with the event, not with blame. Why 2 Why could linked accounts redeem it repeatedly? The promo engine checked email uniqueness but not device, address, or payment linkage. This moves from…
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