Name the business job before the model
Frame a generative AI opportunity as a business job with a user, progress target, and success signal.
The move: define the job before you define the AI. A generative AI initiative becomes easier to judge when you write it as a job. Name the person doing the work, the situation that creates friction, the progress they need, and the business signal that proves the change mattered. This turns AI from a broad capability into a work-design decision. The mechanism is simple: the job statement separates demand from technology. If the job is "prepare a credible account brief," the solution might be retrieval, a writing assistant, a checklist, better CRM hygiene, or no AI at all. If the…
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