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GRAPHIC-DESIGN5 MIN READ

Push back on low contrast without drama

Use WCAG contrast principles to negotiate a brand-color accessibility issue.

Mira M Brand manager 1 Risk 2 Alternative 3 Decision Brand color 20 sec The ask Mira wants pale mint body text in a customer email because it feels calm. The send is large and readability risk is real. 80k customers Body text must be readable

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