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GRAPHIC-DESIGN5 MIN READ

Use proximity to make relationships obvious

Apply Gestalt proximity and common region to group related information in a layout.

The move: make relationship visible before style. Gestalt proximity is one of the fastest layout fixes because it changes comprehension without changing the words. When related elements sit close together, viewers read them as one unit. When unrelated elements have more distance, viewers understand a shift. Use a three-pass audit. First, circle the primary groups: headline block, proof block, action block, details block. Second, check child elements: captions, labels, dates, notes, icons. Third, add separation between groups that should not be confused. Common region can help when spacing alone is not enough. A light background, thin rule, or contained area…

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