Diagnose and improve visual hierarchy using scale, contrast, and grouping.
The move: design the reading order before you polish the style. Visual hierarchy is built from three practical levers: contrast, scale, and grouping. Contrast separates a message from its surroundings. Scale signals importance. Grouping uses proximity and common regions to show what belongs together. The reason this works is perceptual: people do not inspect every element with equal patience. They scan, compare masses, and look for the strongest signal. If every element is made important, none of them is. The squint test strips away copy detail and exposes the actual composition. You are left with value blocks, color weight, and…
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