Build a small type scale that behaves

A one-page sales sheet uses too many type sizes, so hierarchy feels accidental. Define type by role: headline, subhead, body, label Designers often fix individual text blocks one by one. That creates a page where every size has a local reason but the system has no global logic. Before Nine type sizes and mixed weights make every block feel like a special case. After Four type roles repeat across the page, so readers learn the structure once. 1. Inventory text jobs Mark each text block as headline, subhead, body, label, or CTA. Roles come before sizes. 2. Assign the fewest…

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