Typography quick reference for real deliverables
Recall typographic checks that improve readability and hierarchy.
RAMP What does RAMP check in type cleanup? Role, Alignment, Measure, Pace Recall Can we center the paragraph? It feels more premium. Text-heavy layout review Your line For a short headline, center can work. For reading paragraphs, flush left gives the eye a reliable return point. Arguing that centered text is 'bad' ignores that it can work for display text. It distinguishes display type from reading type. Display type versus reading type Do not apply display habits to body copy. What is the 'belt and suspenders' typography trap? Using multiple emphasis styles for the same job. Bold plus color plus…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in