GROWTH-HACKING5 MIN READ
Choose the Right Retention Signal
Select a retention metric that reflects repeat value rather than surface activity.
Retention is only meaningful when the repeated behavior represents value. HEART separates engagement from task success and happiness so teams do not mistake noise for health. In growth, a notification can create activity without satisfaction, and a discount can create purchases without loyalty. The mechanism is behavioral validity: the metric should describe the action a successful user repeats because the product helped them accomplish a job.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in