GROWTH-HACKING5 MIN READ
Decide When to Pivot a Channel
Choose whether to persevere, pivot, or refine a growth channel.
The channel misses CAC target. What do you inspect first? Users from the channel activate poorly. What is the next learning step? The narrower segment still has weak activation. What decision fits the evidence? Now you try: webinars drive cheap signups but almost no retained accounts. What is the move?
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