Pick the First Experiment With ICE

ICE scoring is useful because it separates expected upside from belief quality and implementation cost. Impact asks: if this works, how much does it move the target metric? Confidence asks: what evidence supports that belief? Ease asks: how quickly and cheaply can we learn? The score is not a machine that makes decisions; it is a conversation tool that exposes assumptions. In growth-hacking, the mistake is treating brainstorm energy as evidence. ICE makes a team name why an idea should work before it earns execution time.

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