GROWTH-HACKING5 MIN READ
Run the OODA Loop During a Launch Dip
Respond to a metric drop with a fast but disciplined OODA loop.
The launch metric drops. What is your first move? You see the drop is mobile paid only. How do you orient? The mobile template has a broken CTA. What action preserves learning? Now you try: referral invites fell only for Android users after a release. What is the OODA move?
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