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GROWTH-HACKING5 MIN READ

Sort Behavioral Friction With Fogg

Diagnose behavior-change friction using motivation, ability, and prompts.

Motivation gap Ability gap Prompt timing gap Users do not understand why inviting a teammate helps them The referral form asks for five fields and a custom message before sending The upgrade prompt appears before the user has finished their first successful workflow Users believe the automation may email clients without approval The desired action is hidden three settings screens deep The reminder arrives two days after the relevant task is done

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