GROWTH-HACKING5 MIN READ
Sort Vanity Metrics From Actionable Metrics
Classify growth metrics by decision usefulness.
Vanity / context only Actionable growth metric Guardrail metric Total all-time registered users Percentage of new trials completing the first project within 24 hours Support tickets per activated account Homepage impressions from all sources Referral invites accepted by users who completed a project Refund rate among users exposed to a discount test
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