Diagnose a landing page using attention, interest, desire, and action.
Traffic arrives, but visitors do not continue to the CTA. AIDA: earn attention, build interest, create desire, make action obvious. Optimizing the button before the page creates motivation. Attention Replace generic headline with a role-and-moment hook. The right visitor must recognize themselves immediately. Interest Show the painful workflow and why the product fits it. Interest comes from relevance, not feature volume. Desire Add before-after proof from a similar customer. Desire needs credibility and a valuable outcome. Action Use one CTA: “Get the close-week template.” Action should match the visitor’s readiness. The critique moves from cosmetic debate to a sequence of…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in