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HOTEL-REVENUE-MANAGEMENT5 MIN READ

Commit to a 72-hour forecast review loop

Create a SMART follow-up loop for one hotel forecast action and its measured response.

Close the loop on one hotel forecast action within 72 hours. Use this after a BAR change, restriction change, OTA promotion, group cutoff decision, overbooking adjustment, or channel closeout. For [arrival date], I changed [rate/control/channel] because [signal]. By [date/time within 72 hours], I will check [pickup], [ADR/net ADR], [channel mix], and [remaining inventory], then decide whether to hold, soften, tighten, or reverse. In 2 days, check whether the review is scheduled and whether the first response metric was captured. After raising BAR for an event or compression date. After closing a low-rate class or adding a minimum length of stay.…

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