Walk a group RFP displacement call
Make a group RFP decision using displacement and contribution logic across multiple decision points.
Group RFP A three-night training group overlaps a potential citywide. The room rate looks low, but meeting-space and F&B contribution are real. A flat yes or no can either displace transient upside or waste profitable base demand. Decision matrix Weight the criteria before the quote A group decision should compare total contribution and displacement risk, not just group ADR versus forecast transient ADR. Shortcut Reject because group ADR is lower than transient forecast. A revised offer that protects the constrained night and captures profitable base. Displacement is not a feeling; it is a comparison between accepted business and the best…
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