Use SCAMPER to riff without rambling

acronym-strip before-after idea-variant-grid The team needs to improve a tired webinar format without wandering through random suggestions. SCAMPER: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse The common trap is asking for creativity with no frame. People then repeat familiar formats or compete to be clever. SCAMPER makes each riff useful by assigning a specific operation to the original idea. Substitute Replace the expert panel with two customers and one expert responder. Substitution changes the source of authority and creates a fresher scene. Combine Combine the webinar with a live teardown of one attendee's workflow. Combination adds stakes…

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