Read the evidence before writing the nudge
Use a cited evidence diagram to choose the Cialdini principle that fits an uncertain compliance audience.
Sofia needs one ethical nudge for employees who are unsure whether annual training is truly a norm. Cialdini evidence cues to match the blocker Reciprocity: single small gift Restaurant mint example +3% tips Reciprocity: personalized extra gift Unexpected second mint +23% tips Authority: expertise introduced first Real estate receptionist cue +20% appointments Commitment: small prior yes Drive safely sign example 4x larger yes Liking: common ground before negotiating MBA negotiation example 90% vs 55% agreement Social proof: same-room norm
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in