INNOVATION MANAGEMENT5 MIN READ
Create value by subtracting too
Use eliminate, reduce, raise, and create to choose an innovation move that changes buyer value and cost structure.
The team's current plan adds cost and complexity. ERRC asks them to redesign the value curve for SMB buyers, not copy enterprise competitors.
Read the full lesson
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in