Use a sprint when debate is expensive
Decide when to run a Design Sprint and how to frame its target, prototype, and customer test.
The debate Three functions disagree about a cash-flow forecasting feature, and no one has seen a customer react to the experience. The cost of continued debate is rising, but a full build is premature. Sprint logic Map -> sketch -> decide -> prototype -> test A sprint is a shortcut to learning when a realistic prototype can answer a critical business question. Shortcut Customer reaction before expensive commitment The team learns what must be true before committing build capacity. Sprint when customer reaction can break a debate faster than another internal meeting. 01 Fit 02 Target 03 Prototype 04 Fresh…
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