Plan adoption like part of the innovation
Use adopter categories and innovation attributes to choose the next adoption move after an early pilot.
The adoption gap Five enthusiastic technicians love the new app, but the wider field team sees it as HQ-driven extra work. The pilot has signal, but not yet credible diffusion. Diffusion lens Advantage + compatibility + trial + observable proof Adoption spreads when the innovation feels better, fits the work, can be tried safely, and produces visible evidence from trusted peers. Weak path Declare success from first fans The early majority sees a practical path, not a mandate. The next adopter should be credible to the people who are not yet convinced. 01 Signal 02 Peer 03 Proof 04 Fresh…
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