ERRC value curve deck
Recall and apply the Blue Ocean Four Actions questions during idea shaping.
Value curve Feature pile-on or value innovation? The test is whether the offer's value curve changes, not whether the backlog got longer. Objection If we eliminate that feature, won't customers think we are less complete? Use when the team treats completeness as the same thing as value. Your line Maybe. Let's ask whether target buyers use it, pay for it, or only expect it because every competitor copied it. Completeness can protect incumbent logic. The ERRC question is whether the factor creates buyer value for this strategy. It redirects from fear of subtraction to evidence of value. Eliminate What does…
Sign up free — one personalized lesson every day, matched to your role and goals.
Already have an account? Sign in