Recall how to use evidence quality, assumption risk, and investment stage to govern innovation projects.
Signal quality Customer quote or customer commitment? Both can matter, but investment should rise with the strength of behavior evidence. Funding ask We need enough money to build the full pilot, otherwise the evidence will not be realistic. Use when the team wants realism but has not tested a critical assumption. Your line Let's fund realism for the riskiest assumption only. Which evidence gap would make the full pilot a bad bet if it stays untested? Full realism can become a disguised commitment. Match spend to the uncertainty being reduced. It preserves learning while keeping investment proportional. Untested What does…
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