Fit pains and gains before writing features
Use the Value Proposition Canvas to connect customer jobs, pains, and gains to specific offering choices.
A manager coaching tool has many attractive features, but the urgent customer job is narrower: prepare for a performance conversation without escalating risk or damaging trust. Value Proposition Canvas fit Common trap: treating every useful feature as value fit, even when it does not relieve a priority pain or create a valued gain. Customer job Define the job as a manager preparing for a timely, fair performance conversation, not "learning management skills" in general. A sharp job keeps the canvas grounded in a real moment of use. Pains List severe pains: saying the wrong thing, triggering defensiveness, missing documentation, and…
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