IP-MANAGEMENT5 MIN READ
Ask the vendor ownership question before the work starts
Clarify ownership, license scope, pre-existing materials, and assignment evidence before vendor-created IP is used.
Marta M Agency account lead 1 Clarify scope 2 Surface third-party 3 Lock evidence Vendor kickoff Before signature Ownership ambiguity The SOW says deliver assets, but the rights needed for editing, paid media, and customer reuse are not spelled out. The moment to fix ambiguity is before work begins. 9 deliverable types 4 third-party material categories
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