Sort data roles in a vendor flow

Classify each party in the customer-email workflow. Controller Processor Subprocessor Independent recipient Your company decides to send renewal campaigns CRM sends emails only under your configuration Email infrastructure provider used by the CRM Data enrichment partner appends firmographics for its own database Analytics vendor processes event logs under your instructions Your product team chooses retention and campaign purpose Cloud hosting vendor used by your processor Ad platform builds lookalike audiences under its own terms

Sign up free — one personalized lesson every day, matched to your role and goals.

Already have an account? Sign in