Green-claim proof deck
Recall how to make environmental claims specific, bounded, and provable.
Client ask Can you write that this job is zero-landfill? The load includes reusable chairs, clean cardboard, broken laminate desks, and mixed trash. Your line We can document donation review, accepted recycling streams, and disposal exceptions. I cannot call the whole mixed load zero-landfill unless every material path is accepted and documented. A broad claim may win the moment and create a proof problem later. It offers evidence-backed reporting without overstating the outcome. Wording Vague claim vs. proof-ready claim The proof-ready version names materials and constraints. Recall What four details make a recycling claim safer? Material, condition, facility acceptance, and…
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