Prove every recycling promise
Make environmental claims that are specific, substantiated, and operationally realistic.
The move: make the claim as specific as the proof. Name The Material Do not say "eco-friendly" when you mean "clean corrugated cardboard goes to recycling." The more concrete the material, the less room there is for misunderstanding. Name The Condition A recyclable material may not be accepted if it is wet, food-contaminated, mixed with trash, or embedded in furniture. Crews need language that explains the condition rule without sounding like a bait-and-switch. Name The Evidence Evidence can be a disposal receipt, donation receipt, route note, photo, or itemized line on the customer invoice. If the company cannot reasonably track…
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