Use the Value Proposition Canvas to connect a landscaping quote to the customer job, pain, and desired gain.
The move: sell the fit, not just the finish. A landscaping estimate has two stories inside it. The first story is what your crew will do: prep beds, grade soil, install plants, run irrigation, haul debris. The second story is why the client cares: the side yard floods, the front entry looks tired, the HOA deadline is Friday, the owner wants fewer weekend chores. The Value Proposition Canvas helps you connect those stories. Customer job The job is the progress the customer wants. In landscaping, it may be practical, emotional, or social: "stop water pooling near the foundation," "make the…
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