Use RICE to pick the commercial lead worth chasing first
Use RICE to prioritize commercial landscaping leads when sales capacity is limited.
Sales capacity is limited to two detailed proposals this week. The owner must rank three commercial leads without getting distracted by project glamour. RICE = Reach x Impact x Confidence / Effort The common trap is to chase the project with the largest possible invoice while ignoring confidence and effort. A $70,000 refresh with an unknown budget and three decision layers may be less valuable this week than a $12,000 entry job with a property manager who controls 18 sites. Reach Hotel: 1 property. HOA: 42 homes. Property manager: 18 sites with recurring maintenance potential. Reach should reflect the number…
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