Write evaluation questions someone will use
Convert broad evaluation curiosity into decision-ready questions with intended users and intended uses.
The move: every evaluation question needs an intended user and an intended use. Utilization-Focused Evaluation does not start by asking what data would be interesting. It starts by asking who needs the evaluation and what they will do with it. This changes the whole design. A broad question like "Did the learning program work?" can produce a broad report and no action. A use-focused question creates a decision path. A good use-focused question has a decision owner, a deadline, and possible actions. For example: "By the end of Q2, does Sales Enablement have enough evidence to scale the negotiation lab,…
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