Choose the right evidence depth
Match evaluation depth to program cost, visibility, and decision risk.
A $600,000 leadership program is under review. What is the strongest evaluation plan for the next cohort? Run a full Phillips ROI study with isolation assumptions and fully loaded program costs. Use only a satisfaction survey because executives mostly want learner sentiment. Report completion rates and testimonials as the main proof of value. Wait one year for financial results before checking any behavior change. Best fit: the program is expensive and visible, so the organization needs credible monetary value, cost discipline, and transparent isolation assumptions.
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