Run an internal conversation that tests exclusivity against roadmap, market, and approval impact.
Evan E Product lead 1 Frame the ask 2 Find impact 3 Define decision Internal alignment 0:20 Exclusivity pressure The commercial upside is real, but the phrase "category exclusivity" could block future product and channel moves. A vague yes can become a market-access restriction. $1.2M Expansion upside 18 mo Requested lockout
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