Defend brand spend to Sales

Marcus Lee ML Internal stakeholder 1 Align 2 Teach 3 Commit Sales says last month's thought-leadership campaign did not source opportunities and wants all spend moved to lead gen. The post will carry the company's judgment in public. turns framework the 95-5 rule Use the model as shared language, not as a lecture. Preserve trust while improving the marketing move. Marcus Lee: “Can we make this more direct? I want buyers to know we sell this.” How do you respond first?

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