LINKEDIN-MARKETING5 MIN READ
Get an SME out of jargon
Use Jobs to Be Done in a stakeholder conversation about LinkedIn marketing.
Sofia Chen SC Internal stakeholder 1 Align 2 Teach 3 Commit A subject-matter expert writes a dense post about platform extensibility for operations leaders. The post will carry the company's judgment in public. turns framework Jobs to Be Done Use the model as shared language, not as a lecture. Preserve trust while improving the marketing move. Sofia Chen: “Can we make this more direct? I want buyers to know we sell this.” How do you respond first?
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