Move from attention to action
Diagnose whether a LinkedIn post has attention, interest, desire, and action in the right order.
The reframe: A CTA works only after the post has created a reason to act. The Moment A strong LinkedIn post starts where the buyer feels pressure: a board meeting, failed rollout, renewal review, missed forecast, hiring gap, or budget trade-off. The Mechanism Use the framework to decide the post job. Is it building memory for a future buyer, helping an active buyer compare options, or making a current buyer act? Each job needs a different proof point and CTA. The Trap Do not judge every post by demo clicks and do not excuse every vague post as brand building.…
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