LITIGATION-MANAGEMENT5 MIN READ
When the client wants to fight everything
Coach an internal client from reflexive competing to a strategy that matches stakes, BATNA, and business objectives.
Marcus MB Business president V Validate M Mode C Criteria Strategy call 3 min The moment The client equates settlement with weakness, but the litigation posture needs to serve business strategy, not emotion alone. If you challenge the emotion too fast, trust drops. If you accept it wholesale, strategy narrows. $2.2M claim value 7 yrs customer relationship
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