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LOCAL-SEO6 MIN READ

Run a NAP audit that leads to action

Use SIPOC to define and execute a local NAP citation cleanup workflow.

Families are finding an old phone number for Harbor Pines Senior Living on several directories, causing missed calls and support confusion. SIPOC NAP cleanup: Supplier -> Input -> Process -> Output -> Customer The common trap is to collect citation errors without defining who owns the approved facts, who has correction access, and what output proves the cleanup is done. Supplier Name the source of truth: operations owns the official facility name, address, phone, hours, and website URL. A citation audit starts upstream. If the approved facts are fuzzy, every correction can create a new inconsistency. Input Create one approved…

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