Put one owner on profile truth
Create a role map that keeps Google Business Profile information accurate and policy-safe.
The move: treat profile fields as operational commitments. A local listing says, in public, what customers can rely on: name, address, phone, category, service area, hours, products, and photos. Google's guidelines favor accurate, real-world representation. That means profile governance is not optional polish. It is how you avoid avoidable customer harm. Use a RACI for the fields that change. The store manager may know the real holiday hours, but that does not mean they should approve policy-sensitive changes. The marketer may publish the update, but that does not mean they own the operational truth. The accountable owner should be the…
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