Diagnose a local visibility issue by separating relevance, distance, and prominence signals.
The move: diagnose the signal before prescribing the tactic. Google's local ranking guidance gives you a practical triad: relevance, distance, and prominence. Relevance asks whether the profile, landing page, categories, services, and copy clearly match the searcher's job. Distance asks whether the business is a plausible local result for that searcher's location or searched place. Prominence asks whether the business has real-world and web evidence of trust: reviews, ratings, links, articles, directories, and local recognition. PDSA makes the triad operational. Plan one theory, do one change, study one metric, and act on what you learn. If relevance is weak, complete…
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