Check the operating system before launch
Use the McKinsey 7S framework to identify operating gaps that could derail a market entry.
The move: test execution alignment before the launch date becomes a promise. Hard elements Strategy, structure, and systems are visible. They include country priorities, decision rights, governance, pricing approvals, reporting, support processes, compliance workflows, and channel rules. If these are vague, execution becomes improvisation. Soft elements Skills, staff, style, and shared values are easier to underplay. They determine whether the team has the capability, capacity, leadership behavior, and cultural permission to adapt the playbook to local evidence. The readiness question Ask: which S is most likely to fail first? A missing system can break margin tracking. A missing skill can…
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